I’m happy blissful which Liz Camps of BigGreenBlog invited me.

I met Liz progressing this year as good as finished up operative with Green Media Inc. we am tender with a concentration as good as border Green Media brings to their clients’ campaigns - when we felt a customer indispensable some-more concentration as good as execution than we could yield - we brought them over to Green Media since we know they’d be in great hands. As Green Media (GM as we similar to to call them) is a not as big online selling organisation - their clients get ALOT of ATTENTION - they do not get mislaid in a trifle - a kind of thing I’ve seen alternative agencies do. If we do work with Green Media - your campaigns will be taken caring of as good as executed delicately as good as good with an eye towards results.

For my initial post - I’ll begin by introducing myself- I’m Marshall Sponder - a Web Analyst during IBM who additionally authors, a heading Web Analytics Blog which is right away reception a 1000 visits a day, or some-more (depending upon what we write about). Currently we work upon pulling a metrics for IBM’s US Homepage - if we go to IBM.com as good as demeanour during a categorical area of a page with 3 icons which cocktail out … that’s what we magnitude - as good as all continuous to it (IE: conversions - code rendezvous - etc).

I’m additionally an artist as good as art bard - as good as we can see my work as good as my papers (and interviews with good good known artists as good as stream art openings as good as shows in NYC) by starting to ArtNewYorkCity.com . And it does not finish there - we additionally post a integrate of times a week to Howard Rheingold’s SmartMobs.com rarely renouned blog.

You can see a design of me here as good as a small of my comparison portrayal upon ArtFaceOff.com as good as can see my ultimate work by only subscribing to ArtNewYorkCity.com as we paint as good as post as mostly as we can (find a time) - portrayal runs in by blood, as my crony Amy Crehore said to me recently. Yep. It does - as good as we do not paint sufficient -

Art as good as Web Analytics have been a unequivocally a same thing for me - sorta. we similar to to “touch” a interpretation - see a patterns inside of a interpretation - many as Paul Cezanne saw a patterns in inlet - a Cylinder, Sphere as good as Triangle … in all objects - in his investigate of inlet … inlet spoke behind as good as he embellished what he saw as good as touched. And that’s how we similar to to consider of my work with Web Analytics as good as to a small extent, SEO work, which falls underneath a same umbrella.

When I’m not operative upon Web Analytics, portrayal as good as art shows or blog essay - I’m we do SEO/SEM/Analytics for a small of my own clients or agencies which we work with - together with Green Media as good as a small who work though delay with me such as Alan Mascord, a heading Architect in Portland Oregon who sells architectural residence skeleton or The News Market, a heading site which provides online corporate videos to journalists.

Anyway….. right away to today’s post.

One of a hardest issues in Web Analytics is tracking Flash as good as AJAX. Many of a incomparable corporate sites have been relocating to site re-designs which will finish up being wholly Flash as good as AJAX based. Flash as good as AJAX do not beget page views - in fact, Flash is not even tracked, per se, by Web Analytics platforms unless a actionscript is tagged. we do get concerned with which upon IBM’s Homepage promotions as good as whilst swell is being done (IE: Omniture has a procedure which will try to brand as good as review out Flash Activity - though it’s not a flattering readout by default - so I’m told).

The quandary of Web Analytics - as we pierce in to Web 2.0 (and soon, Web 3.0) - we’re occurrence 1) The Death of a Page perspective (according to Jim Sterne) as good as a Death of Web Analytics (according to Avinash Kaushik) as good as flattering soon, though a vital revamp of how we magnitude - they’ll be tools of each page we won’t be means to get interpretation upon - as good as everybody wants interpretation right away - Metrics.

So I’ll leave we with a suspicion tonight ….. may be a small story - no so many about Web 2.0, Flash or Ajax - about meaningful because a campaign/page does well, or not.

Some of a campaigns we have totalled have been really successful in sign-ups (people stuffing out forms as good as people completing them); during initial we suspicion it was a page - something about what we did which done people go to a homepage - demeanour during a graduation - motionless they favourite it …and filled out a form. But it was not which simple.It turns out, a many successful campaigns, in this case, where generated by ensign advertising, imitation as good as journal promotion to self-centredness URLs which were not a same one’s we was measuring - thus a online trade (when it was online - as good as not a printed document, paper, etc) was not display up in a referrals for these campaigns. At a single indicate we essentially proposed to hold it was a page which was improved someway …and a right assembly sorta only “got there”.

Then we found out a was endless media buys as good as it reached a aim assembly of tall finish management team who afterwards went as good as filled out a form to get a rarely preferred report.

It had zero to do with a page.

My point? It’s easy to be wrong as good as review in to things - as good as perhaps, miscalculate. It’s improved if we can see a total design initial ….then your web analytics interpretation starts creation clarity - maybe even informing we upon a subsequent stairs for your campaign.

My subsequent post (if I’m in a mood to follow up upon what I’m essay tonight) will be about how to find your genuine audiences for a site (not a a single we consider have been your assembly …but a genuine assembly which come to your site).