Jul
2nd

Wize.com, search for product reviews & rankings

 

Wize.com is a new site in the product recommendation and comparison space. It collects expert and user product reviews from independent sources all over the web and later use these reviews as the basis for our Wize rank ranking system.

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Visitors to Wize.com can view the product reviews that other consumers have entered onto hundreds of web sites like Amazon.com, CNET, etc.

When searching on for a particular product, the results page provides a summary of positive and negative reviews, with a list of retailers showing their prices and links to the reviews on that product posted by shoppers on their sites.

For example enter blenders as your search term and you will see all types of blenders, by clicking on which you can get more information like each blenders ranking, reviews price and so on. Also you can compare the products you like using product comparison, and find the best product that’s right for you. More of it on Wise.com

Jun
27th

Farreys.com: One Stop Website For Celing Fans

I came accross a website called Farreys.com which specially deals in selling ceiling fans. They also offer other house improvement products such as Door Wear, Kitchen, Lighting, Ventilation and Bath.
Cambridge
Farreys.com offers thousands of unique ceiling fans and ceiling fan accessories from more than a dozen popular ceiling fan manufacturers including: Casablanca, Craftmade, Ellington, Fanimation, Hunter Fan Company, Luceplan, Matthews Fans, Minka Aire, Modern Fan Company, Monte Carlo, NuTone, Quorum and Westinghouse.

Beachcomber

Visitors may shop by ceiling fan brand or by ceiling fan style. It also has ceiling fan customization system which assists in configuring and ordering ceiling fans to exact specifications with all accessories. Ceiling fan search tool quickly helps find the perfect fan for your application. If you type on the search box for example hunter ceiling fans or hunter fans you will find the hunter fans series like Cambridge, Coronado, Retro, Millennium, Waltham etc.

For more details visit www.farreys.com

Jun
18th

Yahoo! is the new owner of Right Media

The news broke late on Sunday when the New York Times published an article announcing Yahoo to Buy Ad Company in Bid to Compete With Google.

Since Green Media LLC uses Right Media - RMX Direct - we’re noting it here. I think the acquisition makes sense and wrote about it in Webmetricsguru.com today in Yahoo buying Right Media for $680 Million.

Interesting …. both Liz Camps and I met Pat McCarthy of Right Media at TechCrunch 8 NYC last November - at that time Yahoo! had just bought 20% share of Right Media - and now they will own it all - and from the sound of it, Pat McCarthy - who writes ConversionRater.com - is a very happy man (Right Media is a small enough company that I bet everyone working there owns stock).

Jun
9th

Google Offers Seminar on Google for Politics

Just learned on Search Engine Land that Google recently held a seminar entitled “Making the Most of Google in 2008″ for those working on political campaigns. The seminar included discussion not only of Google.com and paid search, but also YouTube (which Google purchased earlier this year).

Just a sign of things to come - and how search engines, search marketing and viral video are going to irrevocably transform American politics.

Jun
2nd

Google Offers $5,000 Bribe to Rejoin Content Network

Okay, perhaps “bribe” is a strong word. But that’s what it felt like to get a recent notice from Google about some - not all - of our client campaigns. The gist of the notice? Rejoin Google’s Content Network, and they’ll refund you $5,000 of your spend.

Of course if you read the fine print, you’ll realize you have to spend $20,000 on the Content Network alone, over 2 months, in order to qualify for the $5,000 rebate.

Only some clients and not others are getting these notifications. Based on what I know of our campaign histories over various clients, here’s my advice to other Google Adwords managers, if you’re interested in getting this offer.

- Opt in to the Content Network before end of March (if you’re not already in it).

- A couple of days later, opt out of the Content Network to see if this triggers the rebate offer notice.

- A few days later, if my theory is correct, you’ll get an offer from Google Adwords with the $5,000 rebate.

Only take Google up on this offer if you can realistically get good ROI on a $20,000 spend over 2 months (okay it’s $15,000 after the offered Google rebate). The first upside I see here is, if you already get decent ROI you can take advantage of this rebate and improve it further. The second and last upside I see here is, that Google is offering to make their representative specialists available to advise you on the Content campaigns.

What does this all imply? Google is trying to beef up its Content Network adoption. It won’t work for every advertiser, but at least they’re trying a little harder to make it a little better. (Which is more than I can say for MSN adCenter, as this gripes thread demonstrates. I believe the jury’s still out on Yahoo’s content network (YPN) as well.)

Apr
27th

Virtual Worlds 2008 Conference in NYC

I’ll be attending Virtual Worlds 2008 in NYC starting tonight. Online marketing is extending into online games and virtual 3d worlds with Second Life being the most popular virtual 3D world today.

I’ll be posting to all the blogs I write to, including BigGreenBlog, when I see or hear something that is applicable to Online Advertising or Engagement - and I’m sure I’ll hear a lot.

Tonight’s exclusive VIP opening - I’d bring you all along if I could …..well…..maybe I’ll write about it and you’ll get the feeling you came with me:

Here’s part of my invite:

“.. As of this moment 600 people are registered to attend the sold out 1st annual Virtual Worlds Conference so we expect a busy and exciting event where you will gain firsthand insight and be able to network with professionals from 19 countries.

Apr
21st

AdWords Management Software

Sometimes a website can rank well for the same keywords in Google Organic Search as the AdWords Paid Campaign. What to do in such a situation? Enter AdWords Management Software from OptiSeo.be. An old friend of mine, Frederic De Schryver, explains the how his software works (see below):

“…We believe we have developed something innovative and exclusive. We receive regularly requests from customers to stop the bidding on keywords when their site appears in the top X in organic results. This to save AdWords expenses.”

Now, I know that sometimes it’s desirable to have both Organic and Paid results next to each other in the Top Results - but now you have a way to shut off the PPC part when you have a top Organic Result - thanks to De Schryver’s software.

We can implement anything we write about in this blog - depending on what your needs are. If your goals are to only appear once (have Paid when there’s no Organic top results and vice versa.